Business Interface
How does the team connect to stakeholders, customers, and the broader business?
This is the feedback loop that makes effort feel meaningful — where wins are recognised and impact becomes visible.
What We Measure
How well the team connects to stakeholders, customers, and the broader business — the feedback loop that makes effort feel meaningful. We surface whether the team sees the impact of its work and is recognised for it.
Why It Matters
This is the loop that closes the gap between effort and outcome. Together with Tracking Success it produces Impact: the sense that the work makes a difference. When the interface is broken, work disappears into a void and motivation erodes even when output is high.
When It's Working
- The team hears how its work lands with customers and stakeholders
- Wins are recognised and made visible
- Feedback from the business shapes what the team does next
When It's Not
- The team rarely learns what happened to the work it shipped
- Recognition is sporadic or absent
- Effort feels disconnected from any visible outcome
Connected Components
No component works in isolation. Business Interface combines with others to produce Impact.
Assess Business Interface in Your Team
See how your team scores on Business Interface as part of a full team diagnostic across all 14 components.