Understand What's Affecting Your Team's Performance
Impact Target assesses teams across five core dynamics that research shows drive effective team performance. Team members provide anonymous feedback. Team leads receive analysis identifying specific areas affecting performance. Individual team members receive personalized feedback.
Free for teams of 5 or fewer. $5 per team member for larger teams.
Five Core Dynamics of Team Effectiveness
Impact Target assesses teams across five areas:
Psychological Safety
A shared belief that the team is safe for interpersonal risk-taking - speaking up will not lead to embarrassment, rejection, or punishment (Edmondson, 2023).
Dependability
Team members get things done on time and meet Google's high bar for excellence.
Structure & Clarity
Team members have clear roles, plans, and goals.
Meaning
Work is personally important to team members.
Impact
Team members think their work matters and creates change.
Assessments integrate research on:
Amy Edmondson's research on team learning and speaking up
Research on commitment, reliability, and accountability
Richard Rumelt's work on strategy clarity and goal setting
Research on work significance and personal connection
Research on perceiving team contributions and outcomes
Assessment Across Three Levels
Teams are assessed at three levels:
- Individual: Skills, confidence, and individual capacity
- Team: Goals, processes, and team dynamics
- Organizational: Context, resources, and organizational factors
Reports identify specific issues at each level and link to relevant research. For example, if teams show unclear strategy, reports reference Rumelt's kernel framework with implementation guidance.
Assessment Across Three Levels
Teams are assessed at three levels:
- Individual: Skills, confidence, and individual capacity
- Team: Goals, processes, and team dynamics
- Organizational: Context, resources, and organizational factors
Reports identify specific issues at each level and link to relevant research. For example, if teams show unclear strategy, reports reference Rumelt's kernel framework with implementation guidance.
What are the components of each zone?
To help teams understand how they can achieve higher performance, The Impact Target deconstructs each zone into 3-6 components.
Much like scientists use elements on the periodic table to describe all matter, we quantify how your team is performing across
By combining the best evidence from the academic literature, practical experience, and ongoing feedback and research from participants
As each of the components of The Impact Target can be linked to a set of clearly articulated actions, your team can efficiently translate the results into a concrete plan of action.
What are the components of each zone?
To help teams understand how they can achieve higher performance, The Impact Target deconstructs each zone into 3-6 components.
Much like scientists use elements on the periodic table to describe all matter, we quantify how your team is performing across
By combining the best evidence from the academic literature, practical experience, and ongoing feedback and research from participants
As each of the components of The Impact Target can be linked to a set of clearly articulated actions, your team can efficiently translate the results into a concrete plan of action.
How It Works
Team leads enter email addresses. No additional configuration required.
Team members receive a survey link (10-15 minutes to complete). Responses are anonymous.
Team leads receive a team performance report. Team members receive individual feedback.
Each identified issue includes relevant research citations and specific implementation steps.
Team and Individual Reports
Analysis of team patterns across five dynamics. Identification of specific performance factors. Research citations for each identified issue. Implementation steps with links to source material.
Scoring across key performance domains with benchmarking against other teams.
All responses are aggregated. Team leads see patterns, not individual answers.
Personal feedback based on individual responses. Development areas specific to their concerns. Research and resources relevant to their growth areas. Complete anonymity from team lead view.
Curated resources with research citations and practical implementation steps.
Monitor progress through repeated assessments, tracking individual and team development.
Research Integration
Impact Target integrates research on team effectiveness from organizational psychology and management studies:
Psychological Safety
- Amy Edmondson: Team learning, voice, and innovation
- Research on inclusion and belonging in teams
Strategy and Clarity
- Richard Rumelt: Strategy formulation and coherence
- Research on goal clarity and alignment
Meeting Effectiveness
- Steven Rogelberg: Meeting design and facilitation
- Research on collaboration patterns
Team Processes
- Research on dependability and accountability
- Studies on meaning-making and impact perception
The framework is updated as new research becomes available. Feedback welcome at [email protected].